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Directing, Cinematography, Producing, Editing

CHASING TIME
- ANN

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The busyness of modern life and our constant pace gets addressed in the song Chasing Time. It emphasizes how we often rush, fixated on progress and goals, and therefore neglect the people around us. It reminds us that time continues ceaselessly, and we are often unaware of the real essence of living in the moment.

 

It encourages emotional connection, balance between activity and rest, and letting go of external expectations. In short, the song urges us to live more consciously and not constantly chase after time.

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More about
this production

Rebirth, awakening, and inner freedom were the fundamental values of this music video. Director Charlotte wanted to make the journey of this production as relatable as possible to any viewer, starting the video in a bedroom filled with empty frames and no memories to look back on.

The majority of the video is shot on an authentic cemetery as Charlotte loves shooting on real locations. When ANN wakes up between "the deaths" and discovers she doesn't want to be one of them yet, she decides to escape and find life, one in which she lets go of any expectation.

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poster

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